With all the endless combinations of materials, subjects, and styles an artist can play with, I consider painting to be the quintessential art form.  The internet has revolutionized how people sell and buy art.  And, for collectors around the world, the next purchase is only a click away.

If you have a website, it should have search features that will allow the collector to search by the following; artist, style, size, and price.  Most collectors will continue to search until something strikes their fancy.  Online shoppers are rather savvy, and are going to decide early on how much money they want to spend—and they’re willing to spend more or less–depending on the reputation of the artist.

It would help to create a listing of your exhibitions, as this gives the collector a good sense of whether your career is established or stangnant. The collector may look to find if you have any artwork in private collections or in museums.  Having several awards under your belt can be a tremendous advantage.

Also remember, good collectors are up to speed on mediums such as; oils acrylic, gouache, on canvas, water colors, abstract, and impressionist styles etc.  It’s been my experience that collectors will readily email a friend or colleague a link for an opinion on artwork of interest. There are web tools that the collector may use to measure your artwork a color background.

Your website should have detailed information about you.  There should be a comfort zone that induces the collector to make the online purchase.  Make it clear that purchases will be safe by providing a certification of authenticity.  Collectors will check to make sure you have viable press releases backing your adventure.

Seasoned collectors are ready to buy when they feel due-diligence is done—and not a moment before.